It is a platform given by the "MBC Group" in collaboration with the "MBC Academy" for people who wish to hone their skills in creating television, film, or screenplay scripts, as well as accept creative ideas and turn them into films and series.
MBC Academy gives students the skills they need to improve their writing, develop their imagination, and achieve their highest cinematic and dramatic goals. It will also hold workshops in Saudi Arabia, Egypt, Lebanon, and Jordan.
The Academy also provides an opportunity for up-and-coming talents to meet and work closely with Fikrati advisors.